Discover cotton & merino kidswear, footwear, and accessories that are affordable, durable, and designed for growing adventures. Shop online or visit us in Pukekohe.
Premium cotton & merino kidswear made to last through every adventure, wash after wash.
Friendly customer care, hassle-free returns, and same-day Click & Collect from Pukekohe.
Trendy, comfy, and budget-friendly clothing & footwear for babies, kids, and pre-teens.




Striped Beanie - by Milky Warm soft cotton beanie for...
Quilted Imperial Blue Overall Combining the perfect mix of edgy,...
Hundreds and Thousands Lamington Merino Socks An essential item for...
SWADDLE UP™ All Seasons This Medium Weight Material is ideal...
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SWADDLE UP™ All Seasons This Medium Weight Material is ideal...
Reusable Swim Nappy The Reusable Swim Nappy by Crywolf is...
Overall Sparrows Mulberry Milky Clothing Sparrows fleece overall. There is...
Wondersock - Peach/Lavender 2 pack Made with organic cotton, our...
Hear from parents about why their little ones love our clothing and footwear collections.
Finally, stylish kids clothes that don’t break the bank. My son actually loves choosing his outfits now — and that’s saying something!
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